International on Islamic Advertising
Introduction by Dr Abdul Rahman.
            He said to all of audience that the most important thing in this seminar is about the challenges about the misconception of islam. So, that’s why in this seminar he hope all muslim’s people can show and prove that islam is a beautiful religion, islam protect the people and there is no difficulties in islam. Beside that, he said, we should solve the problem using the best methodology to show that islam is the way of life because islam have the authentic sources which are al-quran and sunna.
Opening ceremony by Dr Haji Ahmad Jalani.
            In this seminar, he said we need to know how to promote our halal product to all muslim community around the world. As we know, Islam have own values in halal product and recognized by all people because the basic Islamic product is halal, good and better. As example, Jakim, Global Halal Hub Malaysia and others show that islam has pontential in producing high quality product based on halal criteria. Nowadays there are almost 1 billion muslims around the world and because of that it is one of the fardhu kifayah duties and we are responsibled to promote and produce our own product.
Islamisation of Human by Prof Dr Kamal Hassan.
            Prof Dr Kamal Hassan has explained a good point about islamisation of the human especially for the individuals. Firstly, he said that the knowledge and human cannot be separed. Secondly, we should seek the knowledge and find the more information about certain current issues. Lastly, he encourage the muslims communities to apply the rules of knowledge we gained because al-quran already explains the truth. We as muslims have to use the best and firm methonds to spread the messages of Islam to the public.


            Beside that, he talk about a desecularisation of knowledge and how the knowledge is viewed from the Islamic perspective.  The most important points is “Iqra’” (read or proclaim) as what Alllah said in al-quran but what need to read. Allah emphasized the important of reading or seeking the knowledge in the Al-Quran. We should learn that we must direct our efforts seeking the knowledge on correct intention and ways as explained in the Holy Book.
            In addition, we should learn and ‘taddabur’ from surah al-‘Alaq, that contains a lot of useful knowledge for the believers especially to the intellectual individuals. In this verses, he said there a are several points and the characteristic of intelektualism. 1) Tawheed, 2) Amanah, 3) Khilafah, 4) Ibadah 5) Tazkiyatun Nafs.
            In conclusion, nowadays some of muslims around the world are not practicing the exact way of islam. As the result, we face the moral failure of ethical modernity. He also said, we need to reform ourselves including politic, economy, social, and cultures. Indeed, we need to educate and enlight ourselves step by step in term of the Islamic perspective.

Advertisement, some muslims concerns by Dr Syed Arabi Idid.
            Advertisement plays a major role in the commerce and industry today. There are many people or companies that advertise their products weather good or bad. It shows that, the people more concerns about the profit from the sales. However the priority of advertisement is the vales and the quality of the products.
            He said the true role of people within the society as the “’abd” and “caliph”. So, the ‘abd and caliph are closey related to the role of people in promoting the values of their produt.
            In conclusion, he added another point regarding the lslamic advertisement. Firsly we have to creat awareness and to promote good values among the people. We also should provide the information about our product and we must apply as set of good characteristics including amanah and honesty to the jobs or duties we are involved in.
Thank you.



Comments (0)